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#Conversion Optimization

5 posts

Notification Widgets That Don't Annoy: A Field Guide

Olivia Rhye Apr 25, 2024

Notification Widgets That Don't Annoy: A Field Guide

Estata ships 67 notification widgets — recent purchases, live visitor counts, urgency timers, feedback prompts. Here's how to use them so they help, not hurt.

Bio Pages That Convert: Beyond the Linktree Era

Candice Wu Apr 18, 2024

Bio Pages That Convert: Beyond the Linktree Era

How creators and brands moved beyond a static list of links to a measurable, conversion-first bio page experience with 12s.in.

Realtime Insights: When Your Homepage Is a Live Newsroom

Lana Steiner Apr 8, 2024

Realtime Insights: When Your Homepage Is a Live Newsroom

How a news publisher turned its homepage into a live, data-driven newsroom — and lifted daily page views by 15% — using Estata's realtime insights.

Smart Short Links: How Geo and Device Targeting Lift Conversions by 38%

Alec Whitten Mar 12, 2024

Smart Short Links: How Geo and Device Targeting Lift Conversions by 38%

A deep-dive into how 12s.in's geo and device-aware short links route visitors to the right destination — and the conversion lift it produces in real campaigns.

Heatmap Analytics: Reading the Page Through Your Visitors' Eyes

Olivia Rhye Mar 5, 2024

Heatmap Analytics: Reading the Page Through Your Visitors' Eyes

Heatmaps turn aggregated user behavior into a picture you can read in seconds. Here's how Estata customers use them to find — and fix — the costliest UX mistakes.