Tag
#Analytics
3 posts
Phoenix Baker • May 22, 2024
Attribution Without the Tag Soup: Clean UTMs with 12s.in
UTMs are the lingua franca of marketing analytics — and they're almost always a mess. Here's how 12s.in centralizes UTM management and keeps your reports honest.
Demi Wilkinson • May 15, 2024
Privacy-Aware Visitor Behavior Tracking: What to Capture, What to Skip
Behavioral analytics and visitor privacy aren't opposites. Here's how Estata captures what you need to optimize without becoming a liability you'll regret.
Olivia Rhye • Mar 5, 2024
Heatmap Analytics: Reading the Page Through Your Visitors' Eyes
Heatmaps turn aggregated user behavior into a picture you can read in seconds. Here's how Estata customers use them to find — and fix — the costliest UX mistakes.