Author
Phoenix Baker
2 posts
Phoenix Baker • May 22, 2024
Attribution Without the Tag Soup: Clean UTMs with 12s.in
UTMs are the lingua franca of marketing analytics — and they're almost always a mess. Here's how 12s.in centralizes UTM management and keeps your reports honest.
Phoenix Baker • Mar 22, 2024
Session Recording for Online Learning: Finding the 12-Second Drop-Off
How an online learning platform used Estata session recordings to identify a single confusing screen — and lifted course completion by 30%.