Tag
#Best Practices
4 posts
Phoenix Baker • May 22, 2024
Attribution Without the Tag Soup: Clean UTMs with 12s.in
UTMs are the lingua franca of marketing analytics — and they're almost always a mess. Here's how 12s.in centralizes UTM management and keeps your reports honest.
Demi Wilkinson • May 15, 2024
Privacy-Aware Visitor Behavior Tracking: What to Capture, What to Skip
Behavioral analytics and visitor privacy aren't opposites. Here's how Estata captures what you need to optimize without becoming a liability you'll regret.
Alec Whitten • May 6, 2024
QR Codes That Don't Break: Print Once, Route Forever
A QR code printed on a banner can outlive three product launches. Here's how 12s.in keeps the same QR alive while the destination behind it evolves.
Olivia Rhye • Apr 25, 2024
Notification Widgets That Don't Annoy: A Field Guide
Estata ships 67 notification widgets — recent purchases, live visitor counts, urgency timers, feedback prompts. Here's how to use them so they help, not hurt.