Section
12S.IN
5 posts
Phoenix Baker • May 22, 2024
Attribution Without the Tag Soup: Clean UTMs with 12s.in
UTMs are the lingua franca of marketing analytics — and they're almost always a mess. Here's how 12s.in centralizes UTM management and keeps your reports honest.
Alec Whitten • May 6, 2024
QR Codes That Don't Break: Print Once, Route Forever
A QR code printed on a banner can outlive three product launches. Here's how 12s.in keeps the same QR alive while the destination behind it evolves.
Candice Wu • Apr 18, 2024
Bio Pages That Convert: Beyond the Linktree Era
How creators and brands moved beyond a static list of links to a measurable, conversion-first bio page experience with 12s.in.
Demi Wilkinson • Apr 2, 2024
Smart Campaigns & CTA Frames: Turning Every Click into a Conversation
12s.in Smart Campaigns layer a persistent, branded CTA on top of any destination — keeping the publisher in the conversation long after the click.
Alec Whitten • Mar 12, 2024
Smart Short Links: How Geo and Device Targeting Lift Conversions by 38%
A deep-dive into how 12s.in's geo and device-aware short links route visitors to the right destination — and the conversion lift it produces in real campaigns.