Author
Demi Wilkinson
2 posts
Demi Wilkinson • May 15, 2024
Privacy-Aware Visitor Behavior Tracking: What to Capture, What to Skip
Behavioral analytics and visitor privacy aren't opposites. Here's how Estata captures what you need to optimize without becoming a liability you'll regret.
Demi Wilkinson • Apr 2, 2024
Smart Campaigns & CTA Frames: Turning Every Click into a Conversation
12s.in Smart Campaigns layer a persistent, branded CTA on top of any destination — keeping the publisher in the conversation long after the click.