Author
Alec Whitten
2 posts
Alec Whitten • May 6, 2024
QR Codes That Don't Break: Print Once, Route Forever
A QR code printed on a banner can outlive three product launches. Here's how 12s.in keeps the same QR alive while the destination behind it evolves.
Alec Whitten • Mar 12, 2024
Smart Short Links: How Geo and Device Targeting Lift Conversions by 38%
A deep-dive into how 12s.in's geo and device-aware short links route visitors to the right destination — and the conversion lift it produces in real campaigns.