Tag
#Case Study
6 posts
Candice Wu • Apr 18, 2024
Bio Pages That Convert: Beyond the Linktree Era
How creators and brands moved beyond a static list of links to a measurable, conversion-first bio page experience with 12s.in.
Lana Steiner • Apr 8, 2024
Realtime Insights: When Your Homepage Is a Live Newsroom
How a news publisher turned its homepage into a live, data-driven newsroom — and lifted daily page views by 15% — using Estata's realtime insights.
Demi Wilkinson • Apr 2, 2024
Smart Campaigns & CTA Frames: Turning Every Click into a Conversation
12s.in Smart Campaigns layer a persistent, branded CTA on top of any destination — keeping the publisher in the conversation long after the click.
Phoenix Baker • Mar 22, 2024
Session Recording for Online Learning: Finding the 12-Second Drop-Off
How an online learning platform used Estata session recordings to identify a single confusing screen — and lifted course completion by 30%.
Alec Whitten • Mar 12, 2024
Smart Short Links: How Geo and Device Targeting Lift Conversions by 38%
A deep-dive into how 12s.in's geo and device-aware short links route visitors to the right destination — and the conversion lift it produces in real campaigns.
Olivia Rhye • Mar 5, 2024
Heatmap Analytics: Reading the Page Through Your Visitors' Eyes
Heatmaps turn aggregated user behavior into a picture you can read in seconds. Here's how Estata customers use them to find — and fix — the costliest UX mistakes.