Author
Olivia Rhye
2 posts
Olivia Rhye • Apr 25, 2024
Notification Widgets That Don't Annoy: A Field Guide
Estata ships 67 notification widgets — recent purchases, live visitor counts, urgency timers, feedback prompts. Here's how to use them so they help, not hurt.
Olivia Rhye • Mar 5, 2024
Heatmap Analytics: Reading the Page Through Your Visitors' Eyes
Heatmaps turn aggregated user behavior into a picture you can read in seconds. Here's how Estata customers use them to find — and fix — the costliest UX mistakes.